All Eyes on Georgina Rodriguez: Images from the Spring/Summer 2024 Campaign

Photography by TATIANA GERUSOVA

Georgina perfectly embodies the GUESS and Marciano ideals of a strong, sensual, empowered woman. Expressing the spirit of the new season’s collection in her own unique way, Georgina personifies the brands' lush new textures and glamorous silhouettes. The collection features a selection of iconic garments, knitwear, bags, and accessories, with a focus on timeless polka dot motifs, denim, and sensual fabrics, capturing the essence of the brand’s intrinsic glamour and sophistication.

“It’s a real honor to be invited back to work on the new GUESS campaign. I love the brand’s collections: they’re so iconic and feminine, and it was so exciting to do a shoot in such a beautiful location in such gorgeous clothes; it made me feel so empowered.”

—GEORGINA

“I chose Georgina again as the face of the campaign, because of her devotion to her work and her commitment, and passion for the brand. I also admire her for her personal values and the importance she places on family. It was fabulous working with her again, the campaign is just amazing, and she really captured the mood I wanted to convey for the new season.”

— PAUL MARCIANO

Top row, L to R: Georgina Rodriguez for GUESS billboard in Paris, France, billboard in Venice, Italy

2nd row, L to R: Georgina Rodriguez for Marciano billboard in Warsaw, Poland, Georgina Rodriguez for GUESS billboard in Times Square, NYC