GUESS Beach Club
Endless sandy beaches with luxurious sunbeds, background music and excellent food and cocktails. Is this how you imagine your perfect vacation? Last summer GUESS launched a series of exclusive luxury beach clubs in partnership with a number of elevated travel destinations. “We were really excited about the roll out of last year’s beach club partnerships. Each venue was meticulously handpicked for their prestige, breathtaking location, and sophisticated customer base. The project included the right measure of style, quality, design and forward-thinking, the GUESS and Marciano brands offered guests from all over the world a pleasurable and immersive GUESS experience,” states Chief Creative Officer Paul Marciano.
HYDE BEACH MIAMI, FLORIDA
The very first US GUESS Beach Club was launched in August last year with luxury boutique hotel SLS South Beach in Miami. Hyde Beach’s pool plays home to SLS Sundays, an exclusive weekend event on the sprawling roof deck which was co-hosted by GUESS for the duration of the month, with a big closing party Labor Day weekend. GUESS towels, pillows, decorated the VIP cabanas while staff are outfitted in colorfully cheeky GUESS bikinis. Hyde Beach and GUESS kept the style and energy going all summer long in the heart of South Beach.
BLUE MARLIN IBIZA, SPAIN
BLUE MARLIN IBIZA, SPAIN Situated on a beautiful bay in the San José area, the GUESS Beach Club at the iconic Blue Marlin Ibiza is one of the island's most famous beach destinations and a hotspot for the who’s who of Ibiza jetsetters. Inaugurated early July 23, the rebranding concept involves everything from loungers, sofas, throws, and cushions to bar accessories and wistful dreamcatchers. Finished in shades of blue with contrasting GUESS and triangle palm tree logos, the new décor adds a unique and luxurious finish to the ambience.
W HOTEL PUNTA DE MITA, MEXICO
Globally renowned for its breathtaking beaches, crystal-clear waters, and picturesque landscapes, Mexico stands as the ideal year-round vacation destination. Among these stunning spots, Punta de Mita, nestled along the coast of Nayarit, stands out with its exceptional natural beauty, seductive am - biance, and world-class services. For these reasons and more, GUESS was thrilled to announce its takeover of The W Hotel, one of the most exclusive hotels in this paradise destination. The partnership featured a complete brand experience where fash - ionable travelers could enjoy an elevated beachside retreat from the comfort of the VIP cabanas. From December 6th to 20th, guests at The W Hotel could immerse themselves in the ultimate GUESS experi - ence, enjoying the branded towels, pillows, baskets, and umbrellas featured in the takeover.
PHI BEACH SARDINIA, ITALY
A short distance from Porto Cervo, Phi Beach in Sardinia is the perfect place to enjoy a drink while gazing at the sunset. It is also a top nightlife spot, hosting the very best DJs for an in-vogue crowd. The branding concept was similar to Ibiza’s and recalled the colors of the sea and sand, infusing the venue’s beach area with the perfect holiday vibe.
YUZU CESME, TURKEY
Set against the glistening sea, Yuzu in Cesme, Turkey, is a pop - ular and glamourous beach club, offering a distinctive ambi - ence for the discerning holiday-maker. The sea blue concept completely took-over the beach club’s garden space, where the lounge area and sunbeds were entirely branded with the GUESS Beach summer concept for a modern, laidback atmosphere.
La Dolce Vita
Arienzo Beach Club Positano, Italy
La Dolce Vita, could well be the motto of the Arienzo Beach Club on the beautiful Amalfi Coast in Italy. A location that embodies the “sweet life” that so many have dreamed of since the release of the famous movie. Every year, crowds of eager tourists flock here for the region’s exquisite Italian cuisine, with ingredients sourced from the surrounding area and nearby fishing villages, its majestic cliffs, breathtaking views, and unforgettable summer adventures. Here, the Marciano brand’s most iconic logo accent from the clothing collection appeared on loungers, towels, pillows and accessories, adding a summery, sophisticated finish to the club’s decor.
For Summer 2024 the beach club project will continue, find us here: Blue Marlin, Ibiza, Spain Blue Marlin Sky Lounge, Gran Canarias, Spain Blue Marlin Sky Lounge, London, UK Arienzo Beach Club, Positano, Italy Bagno la Fenice, Forte dei Marmi, Italy Phi Beach, Sardinia, Italy Yuzu Beach Club, Cesme, Turkey ...and much more!