The New Athleisure

GUESS DIVES INTO SUMMER WITH THE SS24 ATHLEISURE COLLECTION, FEATURING EXCITING NEW TRAINING GEAR PROPOSALS THAT ARE RIGHT ON TREND AND DESIGNED FOR MAXIMUM WEARING PLEASURE AND COMFORT.

From the tennis court to the gym, this season’s GUESS woman promises versatile and enticing sportswear that will have her looking awesome for any athletic or casual occasion.

This season is all about sports glam with its fresh array of tennis skirts, trendy bra tops, shorts, tees and running sets with essential yet sophisticated lines. Preppy pleats, sexy slits and cutout details adorn feminine sports skirts, adding a new twist to classic designs. Figure-hugging, minimalist cotton sports dresses with pretty button detailing and subtle GUESS tracksuits with contrasting accents and updated contours demonstrate how less is always more.

For a laid-back chic vibe the collection features tight-fit bodysuits, sports tops and stylish tracksuits with sport inspired graphics and flower embroidery. The collection also includes new takes on animal prints add a dash of boldness and sophistication to fashion-forward pants, crop tops, and lightweight jackets, while oversized shapes and cuts add a contemporary attitude to essential tees and comfy bra tops. Sweatshirts, knot tees and short sets get a sprinkle of glam with sparkling rhinestone appliques, GUESS logos and raw edge finishes, for nonchalant yet eye-catching looks. Comfortable slub cotton, stretch and tech-fabrics intermingle to create gorgeous sensations and textures, all offered in an explosive and varied color palette of desaturated and soft-neon hues for added wow-factor. Summer is here and with it comes a desire for feminine hues and leisurely outdoor pursuits.