GUESS Eco: Fashion for a Cleaner Planet
LOVE . WEAR . REPEAT
DESIGNED WITH AN EYE ON THE LATEST TEXTILE TECHNOLOGIES AND SUSTAINABLE INNOVATION.
Charged with GUESS’ quintessential love of nostalgic inspiration, the Fall-Winter collection ushers in a new season of exciting denim garments. Alongside coveted carryover designs, peplum jackets, skirts and dresses, the Women’s collection gets a glamorous refresh with the latest seasonal cuts, lavish embroidery, exclusive motifs, appliques and the introduction of two new fabrics from the SMART GUESS Eco initiative: Warm Touch and Cashmere Edition.
In line with the GUESS’ sustainability goals, and thanks to a wide range of ongoing environmental initiatives across the entire apparel collection, the 2023 Fall-Winter collection sees the introduction of two new textile technologies that are kinder to our oceans and planet: Warm Touch and Cashmere Edition.
Offered in a wide variety of cuts, from shape up, straight, boot cut and skinny, the Women’s denim collection presents Warm Touch, an ultra-comfy denim with a superior look and luxurious cashmere-feel, made to Jeanologia Environmental Impact Measurement (EIM) standards, a global standard that ensures cleaner, low-impact dying processes, a reduction in water and energy consumption and the use of harmful chemicals.
The Cashmere Edition is a new flared model in smooth, supple, highly elastic fabric, made from 5% cashmere and 2% stretch denim (73% “regular” cotton, 20% recycled cotton). All produced using certified and traceable recycled materials that ensure responsible social, environmental and chemical practices have been used during the production process and verification of the recycled content of products. The end result is a luxury ‘Sexy Flare’ jean, offered in two exclusives dark and light washes, with a super- soft brushed interior that feels deliciously soft and cozy on the skin.
As well as being part of the EIM and the Earth Feel Denim initiative, GUESS ECO products are made using environmentally preferable materials with a proven lower environmental impact compared to their conventional counterparts. Examples of environmentally preferable materials include organically grown cotton, cultivated on certified, responsible farms that work to improve soil health and reduce water and energy waste; Lenzing Tencel and Modal fibers sourced from responsibly managed forests or upcycled cotton scraps.
GUESS ECO products avoid the use of harmful processes and embellishments and aim to use innovative production methods to reduce their environmental impact. Some focus areas for innovative production include the use of advanced dying process (such as INDIGO FLOW), or wash processes that use less raw materials and produce less waste.
With the FW2023 collection, GUESS has continued with its commitment to provide eco-conscious consumers with an ever-growing assortment of affordable, fashion-forward denim designs that respect the environment.
Dreaming bigger: this is our future
We are crafting our own future: an era where the value of actions can be seen, measured, felt and shared by everyone. We can see a brighter prospective for fashion, and we will play our part to help the industry innovate and develop.
BEING A FORCE FOR GOOD WITH MORE SUSTAINABLE MATERIALS
2023
30% of our global materials portfolio will be more sustainable
2024
75% of the GUESS Denim mainline will be GUESSEco
Use of 100% recycled or biobased Polyester for our mainline
2029
Use of 100% recycled or biobased Polyester for all brands
SUSTAINABILITY AND DEVELOPMENT ADVOCATES
2021
Roadmap introduction to achieve SBTs
2030
Reduce greenhouse gas emissions by 50% in relation to Scope 1+2
Reduce the supply-chain related Scope 3 by 30%
OPTIMISING FASHION WITH MINIMAL WASTE
2023
Circular product design implemented for every major category
Circular and more sustainable systems will become an essential business feature
100% of Accessories and Footwear, and 50% of E-commerce shipments will use recycled or recyclable packaging
2025
100% of our packaging will be recycled or recyclable