The Muse - Georgina Rodriguez
PHOTOGRAPHY BY NIMA BENATI
GEORGINA IS THE STAR OF THE FALL-WINTER GUESS MARCIANO CAMPAIGN SHOT IN MADRID, SPAIN.
Georgina perfectly embodies the GUESS and Marciano ideals of a strong, sensual, empowered woman. Expressing the spirit of the new season's collection in her own unique way, Georgina personifies the brands' lush new textures and glamorous silhouettes. The collection features an array of empowered suits, hourglass dresses, knitwear, and coordinated sets in glossy and velvety textures and figure-flattering cuts.
"We wanted to capture a day in the life of Georgina, going behind the veil to catch a glimpse into this superstar's life of glamour says Paul Marciano.”
- GUESS Co-founder and Chief Creative Officer.
Leaning into the lavish opulence that has become Georgina, the campaign was shot in the historic 19th Century Santo Mauro Hotel in Madrid. Against the backdrop of the hotel's luxurious private gardens and regal hotel rooms, Georgina shines as the modern-day "It girl" with endless star quality and a heart of gold.
The Spanish Argentine model, influencer and TV star sits down with Paul Marciano to talk about the shooting of the campaign, her fans and values in life.
If you think of when you were a teenager, what is your first memory of GUESS?
My first memory of GUESS is when I arrived in Madrid when I was 19. I was working in a town in Aragón and I came to Madrid one weekend to drop off my
CV for Massimo Dutti. Afterwards they called me to offer me a one-year training contract and that's when I moved to Madrid with some savings I had. One of the first stores I visited in Madrid was the GUESS store. I bought myself a few things, including a full denim jumpsuit. Every time I wore it I felt very comfortable and very sexy. I've actually kept it to this day, I've kept it for my girls to wear.
This is your first campaign for GUESS and Marciano. How do you feel about it?
It's a real pleasure and an honor for me to be part of the GUESS family. All the campaigns you have done have been with iconic women who represent fashion and today to be able to be one of them is an honor and will go down in history.
I'm so grateful for the opportunity. Life puts wonderful people in your path and shows you that dreams come true. I still can't believe that I'm going to appear in all the fashion magazines that GUESS features in, as one of the brand's iconic women.
If you look at all the past advertising campaigns of the brand. Which GUESS girl do you remember the most?
Adriana Lima and Jennifer Lopez.
Tell me about your fans?
I love them. It's thanks to the fans that I am who I am, I value the love they give me a lot. It's wonderful when you make an effort and get to where you are and on top of that you receive so much love from people.
Besides being beautiful, you have the great gift of personality. It's very special for me to have you in this campaign. Are you happy about the collaboration?
I'm delighted! Yesterday at the shoot, I have to say that I got very emotional when you told Ramon, my agent, that you had chosen me for this campaign because I represented all the brand's values which include respect, self-improvement, honesty and teamwork.
What I noticed being here on set is your team. The team around you is not just a team, they are your friends?
When I met my agent Ramon, we connected and clicked so well that I said this is the person I want by my side, to grow alongside because I know he is going to help me and I am going to help him. And that's how it's been. To this day, we are a family, he is like a brother to me. In all the jobs I had before getting into the fashion world, when I was a waitress, shop assistant and nanny, I have always been lucky to come across good people. I think that if you are good as a person, life puts wonderful people in your destiny, and they will help you reach your destination.
"I still can' believe that I'm going to appear in all the fashion magazines that GUESS features in, as one of the brand's iconic women.”
You have very strong values and you are respecting these values. Why is this so important to you?
Thave to be the best example for my children because they will become what they see at home. You have to be respectful, and you have to fight for your dreams.
“I think that if you are good as a person, life puts wonderful people in your destiny, and they will help you reach your destination."
